Welcome to 98, where hard work and performance meet. In an industry prone to trends, we offer expert led and tested programs, taught to be executed with relentless effort. We exist to build lasting performance. It's never been about aesthetics; it’s about what you become when you commit to the work.
Your session goes further than the gym. At 98, it's our mission that every member leaves better than they came in - understanding more about their training and themselves, with the ability to carry that knowledge forward. We package performance as longevity, equipping you to train smarter, harder and for the long haul.
The growth of 98 has been deliberate and slow, allowing for our roots to run deep. We work with the right people, in the right locations to continue to grow and to help reach more people to build strength and resilience of their own.
Take our world-class programming with you. Our highly-rated 98 Training app delivers tested sessions directly to your device, providiing flexible, data-driven workouts designed to progress both your strength and fitness, no matter where you are.
98 is not like other gyms. We are built on a simple, uncompromising philosophy: performance over aesthetics. Founded in 2010 by former professional athlete Chris Feather, 98 Gym was born out of a desire to create a training environment that replicated the discipline, effectiveness and team culture of elite-level training. 98 was built from there, and has made that environment accessible to everyone - from professional athletes to the every day high performers.
98 Strength's biggest update yet brings pin and plate-loaded machines into the program for Season 3, adding a new strength and muscle-building stimulus while keeping the structure, testing and standard members already know.
READ MOREToday marks day one of the 98 Standard, and the start of a new training block. Week one isn't about doing more, it's about stacking one habit that sticks.
READ MOREThe 98 Standard is 98 days of deliberate training, simple habits and community accountability - starting July 6.
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