Welcome to 98, where hard work and performance meet. In an industry prone to trends, we offer expert led and tested programs, taught to be executed with relentless effort. We exist to build lasting performance. It's never been about aesthetics; it’s about what you become when you commit to the work.
Your session goes further than the gym. At 98, it's our mission that every member leaves better than they came in - understanding more about their training and themselves, with the ability to carry that knowledge forward. We package performance as longevity, equipping you to train smarter, harder and for the long haul.
The growth of 98 has been deliberate and slow, allowing for our roots to run deep. We work with the right people, in the right locations to continue to grow and to help reach more people to build strength and resilience of their own.
Take our world-class programming with you. Our highly-rated 98 Training app delivers tested sessions directly to your device, providiing flexible, data-driven workouts designed to progress both your strength and fitness, no matter where you are.
Get Started98 is not like other gyms. We are built on a simple, uncompromising philosophy: performance over aesthetics. Founded in 2010 by former professional athlete Chris Feather, 98 Gym was born out of a desire to create a training environment that replicated the discipline, effectiveness and team culture of elite-level training. 98 was built from there, and has made that environment accessible to everyone - from professional athletes to the every day high performers.
400 competitors walked into the Royal Hall of Industries on Saturday and left having been part of something designed to feel bigger than just another fitness competition. The second edition of the 98 Games was built around pairs - two athletes, a single goal, every effort making a difference - and what unfolded across the day made a strong case that this format brings out the best in people.
READ MOREOnce you understand how your brain filters information, the next step is giving it something to lock onto. Part two of this series covers how to clarify your vision, push past limiting beliefs, and stay focused on the goals that matter.
READ MOREOur YouTube channel has always been a resource. Now it's becoming something more - a window into the people, culture and energy that make 98 what it is.
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