The 98 Difference
98 is not like other gyms. We are built on a simple, uncompromising philosophy: performance over aesthetics. Founded in 2010 by former professional athlete Chris Feather, 98 Gym was born out of a desire to create a training environment that replicated the discipline, effectiveness and team culture of elite-level training. 98 was built from there, and has made that environment accessible to everyone - from professional athletes to the everyday high performers.
Our Programs
Our purpose led programs are designed and tested by our world-class coaches with backgrounds ranging from professional sport to military service. We value integrity, persistence and hard work over aesthetics, ego and shortcuts. You won’t find us following trends or celebrating mediocrity. Here, we train with one clear goal in mind: to get better.
Team 98
We are proud to have a team from a wide range of backgrounds and experience; it means 98 is the sum of both practical experience and extensive education. Together we are Team 98. It is our mission to create an environment that promotes and supports the delivery of real results that match our member's objectives. We are committed to providing an unparalleled experience and learning opportunities for our athletes. We encourage and exemplify living the lifestyle that supports the goal, while providing the tools for others to do the same.
We're here to hold the standard
Every session is written using a foundation of current evidence and data, ensuring that your progress is measurable and your effort is never wasted. We don’t just tell you what to do; we tell you why it matters. At 98, we believe that real change begins with you. Your commitment is the only entry requirement. We’ll provide the world class coaching, programs and community to guide you, but it’s up to you to show up and push through.
Own a 98
The expansion of 98 has been slow and deliberate. Committed to quality over quantity, we're not looking to open gyms on every corner. The 98 Gym network has been built over the last decade on the premise that everyone deserves the environment and opportunity to reach their full potential.