98 GYM FRANCHISE
Dedicated to Timeless Performance. Build your gym around 98's proven training philosophy, exceptional coaching and a culture built around teamwork. Backed by 16 years of experience running gyms and a commitment to raising the standard.
WHY 98
It begins with and always returns to the team. Founded in 2010 by Chris Feather and Russell Crowe, 98 began at 98 Riley Street, Sydney - with the aim of bringing the experience of training as part of a professional team to every member. We value integrity, persistence and hard work over aesthetics and ego. Through teamwork, knowledge and accountability, we help people reach their potential and keep progressing.
ONE PHILOSOPHY. A GROWING NETWORK.
From our gyms to the 98 Games, Training App and partnerships, the same philosophy connects everything we do. As a franchise partner, you're part of the wider 98 Group.
98 GAMES
Where training meets competition. Bringing athletes, gyms and teams together to put their performance to the test.
98 Training App
98 programming, wherever you train. A structured approach to strength, conditioning and consistent progress.
Partnerships & Network
Relationships with athletes, sporting organisations and industry leaders - including our partnership with the Sydney Swans and PILLAR Performance.
THE 98 STANDARD IN PRACTICE
The expansion of 98 has been slow and deliberate, partnering with the right people in the right places. Across our network, the same standard comes to life through dedicated coaches, industry-leading programming and a culture of accountability and collective progress.
HOLD THE STANDARD. TAKE IT FURTHER.
We're looking for operators who share our vision for 98 and can deliver it on the gym floor. Lead by example. Build a strong team. Help every member reach their potential. What you can expect:
Programming & Education
98 Training programs, initial manager and coach onboarding and ongoing education to uphold the 98 standard.
Brand & Marketing
98 branding, marketing strategy and assets to support your launch and ongoing local activity.
Systems & Operations
Operational systems and processes, business planning tools, supplier contacts and site selection guidance.
Ongoing Partnership
Ongoing support from the 98 team and access to a close-knit network of franchise owners, sharing knowledge and experience to help each other grow.